Minggu, 31 Oktober 2010

[N248.Ebook] Download PDF Take the Stairs: 7 Steps to Achieving True Success, by Rory Vaden

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Take the Stairs: 7 Steps to Achieving True Success, by Rory Vaden

Take the Stairs: 7 Steps to Achieving True Success, by Rory Vaden



Take the Stairs: 7 Steps to Achieving True Success, by Rory Vaden

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Take the Stairs: 7 Steps to Achieving True Success, by Rory Vaden

The New York Times bestseller that will help you get off the “escalator” and tackle the work that leads to real success

How do successful people achieve results? In short, they do it the old-fashioned way, with focus and self-discipline. Popular speaker and strategist Rory Vaden presents a simple program for “taking the stairs”—that is, resisting the temptations of “quick fixes,” eliminating distractions, and transcending personal setbacks in order to reach your goals.

Whatever your vision of success is, this proven program will help you get there—one stair at a time.

  • Sales Rank: #20379 in Books
  • Brand: Unknown
  • Published on: 2012-12-31
  • Released on: 2012-12-31
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.30" h x .60" w x 5.40" l, .45 pounds
  • Binding: Paperback
  • 224 pages
Features
  • Take the Stairs: 7 Steps to Achieving True Success

Review
"I always say that personal finance is only 20% head knowledge and 80% behavior. Behavior change is hard, because it requires something a lot of people are missing these days: self-discipline. If you want to make a change in your money, business, or relationships, do not miss Take the Stairs. It gives you the tools you need to take control of the only person holding you back: yourself."

—Dave Ramsey, host of The Dave Ramsey Show and bestselling author of�The Total Money Makeover



"This book won't let you off easy-and that's why it's great. Rory Vaden gives readers what they need to get focused and tackle problems head on- and win."
—Keith Ferrazzi, bestselling author of Never Eat Alone

"This book shows how to develop the courage, character, and determination to succeed in anything you attempt. It can change your life!"
—Brian Tracy, New York Times bestselling author of Eat That� Frog

"Take the Stairs is a compelling and challenging call for all of us to accomplish greatness. It not only shows you how to make self- discipline more sustainable, it will reignite your passion to achieve."
—Andy Andrews,�New York Times�bestselling author of�The Traveler's Gift

"A gem of a book that will inspire you to do the little extra things that make a huge difference. Buy it!"
—Chester Elton, bestselling co-author of The Orange Revolution

"If there is one book to read this year, this might be it. It's at the core of everything. Brilliant. Significant. Necessary."
—Roxanne Emmerich, bestselling author of Thank God It's� Monday!

"Motivating yourself is a key to success in all of life. Read this book and your fighting spirit will come alive!"
—Mac Anderson, Founder of Simple Truths and former owner of Successories

"Don't be fooled. There is no escalator to the top. This book will tell you the truth about what it really takes to become a massive success in every area of your life-if you choose to�Take the Stairs."
—Darren Hardy, publisher of Success magazine and bestselling� author of The Compound Effect

"The easy way is never the excellent way. For get rich quick or wish upon a star, go elsewhere. For an agenda for excellence, read this book. Rory gets it."
—Mark Sanborn, bestselling author of�The Fred Factor�and�You Don't Need a Title to Be a Leader

"This isn't a book of cheerleading and motivational platitudes. This is the book that can change your life. I highly recommend it to anyone who is looking to take quality of work and life to a higher level."
—Joe Calloway, bestselling author of Becoming a Category of One

"Do you have a career worth loving? Rory Vaden will give you the ideas, insight, and inspiration to create a career worthy of your greatest potential."
—Sally Hogshead, author of Fascinate and founder of� HowToFascinate.com

"Rory's Take the Stairs book is an encouraging message of hope and truth that can really help you improve your life. Read it as soon as possible!"
—Tom Ziglar, CEO of Ziglar Inc. and proud son of Zig Ziglar

"Pure and simple, this should be the only book on the shelf in this category-because it's the only proven way to achieve authentic, sustainable success. Buy this book and heed this message!"
—David Avrin, author of It's Not Who You Know - It's Who Knows� YOU!

"Take the Stairs identifies the specific strategies that will help you get past procrastination and fear to accomplish anything you desire."

"You can't spend 30 seconds around Rory without getting inspired to change your life. You're about to spend a few hours with him. Get ready."
—Jon Acuff, bestselling author of Quitter: Closing the Gap Between Your Day

About the Author
Rory Vaden is a self-discipline strategist, cofounder of Southwestern Consulting, and the "New York Times "bestselling author of "Take the Stairs: 7 Steps to Achieving True Success". Vaden s unique insights have been shared on Oprah radio, Fox News, CNN, CNBC, and CBS. A well-known public speaker, he has appeared before a number of organizations, including Bank of America, Trane, Morgan Stanley Smith Barney, Wells Fargo Advisors, Mary Kay, AFLAC, and many others. Vaden is a regular contributor to the "Huffington Post" and is the weekly radio host of "Take the Stairs Talk" on the Lifestyle radio network.

Most helpful customer reviews

69 of 74 people found the following review helpful.
"Success Means Doing What Others Won't"
By Dustin M. Hillis
After reading "Take The Stairs" I can honestly say that my perspective has changed.

My perspective on how I approach business, my family, my friends, and life.

In business I apply Rory Vaden's principle of "The Law of the Pendulum" and am always reminding myself that if there is something I need to do... to just do it now! Pick up the phone, send the thank you card, read the book, etc.

In my family life I apply the "Rent Axiom". When it comes to being a good husband and father... I'm always reminding myself of Mr Vaden's idea that "success is never owned it's rented, and the rent is due everyday". And his joke is true... some days the rent is higher than others. :)

With my friends I'm always thinking about "Pain Paradox Principle". Knowing that if I don't make a decision everyday to be a good friend and make good decisions when spending time with my friends that the consequences of my small decisions that bring pleasure in the short term can have drastic effects in the long term.

In life I have truly found myself literally and figuratively taking the stairs. If there is something I don't want to do, I remind myself that "success means doing things that others won't".

20 of 21 people found the following review helpful.
Stairway to Success
By Kimberly Novosel
Rory Vaden's Take the Stairs isn't just a book. It isn't a system that you'll try and forget over time. It is truly a new way of thinking that becomes natural the more you practice it, so much so that you won't believe you hadn't been thinking that way all along. I have found myself to be more productive in work than ever before, more joyful in my time with family and friends, more rested in my down time, and all around more driven and satisfied with life. You may hesitate to read this because you're afraid of change - most people are - but face this new way of living, your own set of stairs, boldly. You'll be so glad you did!

14 of 14 people found the following review helpful.
It is the little things (and the big ones)
By Jim Estill
I agree wholeheartedly with his point of view. Don't just take the easy way - take the way that has the best results long term. As the title suggests - take the stairs rather then the escalator or elevator (a habit I do 80% of the time if it is less then 4 flights (and often the other is because I do not know where the stairs are))

His seven steps:

1 - Sacrifice. I do not like the wording since it seems like a punishment. The gist of it is - do tough things now for the success it yields in the long term. Like one of my success mantras "Successful people do tough things".

2 - Commitment. It is our decision what we commit to. The greater the commitment, the great the chance of success.

3 - Focus. He really nailed this one. This is an area that I personally am not good at. I tend to want it all so focus on everything (and I don't think that is what he means by good focus)

4 - Integrity. Speaks for itself.

5 - Schedule. Create a schedule that meets all your needs. To some extent this also touches on success habits.

6 - Faith - Put faith into enjoyable results, not enjoyable processes. (goes a bit against the zen I try for which is enjoying the process. Although in the end, I would not be happy without the results)

7 - Action. You are much more likely to act your way into healthy thinking than think yourself into healthy action. In the end, it is the actions - not the thoughts that make things happen.

I loved the chapter on procrastination. Some quotes:

"When we have diluted focus, we get diluted results"
"In the absense of disciplined focus, we become strangely loyal to performing daily acts of trivia."
"We don't pay attention to things we don't first give our intention to."

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Sabtu, 30 Oktober 2010

[J385.Ebook] Download Ebook Expansive Soils: Problems and Practice in Foundation and Pavement Engineering, by John Nelson, Debora J. Miller

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Expansive Soils: Problems and Practice in Foundation and Pavement Engineering, by John Nelson, Debora J. Miller

Expansive Soils: Problems and Practice in Foundation and Pavement Engineering, by John Nelson, Debora J. Miller



Expansive Soils: Problems and Practice in Foundation and Pavement Engineering, by John Nelson, Debora J. Miller

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Expansive Soils: Problems and Practice in Foundation and Pavement Engineering, by John Nelson, Debora J. Miller

Essential technical information for building on expansive soils --complete with practical, proven design methods.

Expansive Soils examines factors that influence the design of foundations and pavements built on expansive soils, and explores key design procedures and remedial measures that address these factors effectively. Backed by the authors' extensive research and experience --including interviews with practicing engineers working with expansive soils --this authoritative volume is an important reference text for geotechnical and foundation engineers, geologists, construction professionals, and students.

Easy to understand and apply, Expansive Soils contains:
* Site investigation techniques for identification and classification of expansive soils
* Heave prediction methods using different types of data --with rigorous treatment of soil suction theory and measurement, oedometer tests, and more
* Alternative design procedures for drilled pier and slab-on-grade foundations, highway and airfield pavements
* Treatment and chemical stabilization techniques --including salt treatment; moisture barriers; lime and cement stabilization; and other procedures
* Remedial measures such as drainage control, and removal with replacement and compaction control
* Sample problems illustrating practical applications.

  • Sales Rank: #3463703 in Books
  • Published on: 1997-02-13
  • Released on: 1997-01-30
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.13" h x .54" w x 6.02" l, .82 pounds
  • Binding: Paperback
  • 288 pages

Most helpful customer reviews

0 of 0 people found the following review helpful.
Foundation problems suck!!
By G Ruxton Fox
Wish I'd had no need for this book. Foundation problems suck !!!

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Jumat, 29 Oktober 2010

[P107.Ebook] Ebook Free The Climate Casino: Risk, Uncertainty, and Economics for a Warming World, by William D. Nordhaus

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The Climate Casino: Risk, Uncertainty, and Economics for a Warming World, by William D. Nordhaus

Climate change is profoundly altering our world in ways that pose major risks to human societies and natural systems. We have entered the Climate Casino and are rolling the global-warming dice, warns economist William Nordhaus. But there is still time to turn around and walk back out of the casino, and in this essential book the author explains how.   Bringing together all the important issues surrounding the climate debate, Nordhaus describes the science, economics, and politics involved—and the steps necessary to reduce the perils of global warming. Using language accessible to any concerned citizen and taking care to present different points of view fairly, he discusses the problem from start to finish: from the beginning, where warming originates in our personal energy use, to the end, where societies employ regulations or taxes or subsidies to slow the emissions of gases responsible for climate change.   Nordhaus offers a new analysis of why earlier policies, such as the Kyoto Protocol, failed to slow carbon dioxide emissions, how new approaches can succeed, and which policy tools will most effectively reduce emissions. In short, he clarifies a defining problem of our times and lays out the next critical steps for slowing the trajectory of global warming.

  • Sales Rank: #66552 in Books
  • Brand: Nordhaus William D
  • Published on: 2015-02-24
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.30" h x .80" w x 6.20" l, .0 pounds
  • Binding: Paperback
  • 392 pages
Features
  • The Climate Casino Risk Uncertainty and Economics for a Warming World

Review
"A one-stop source on global warming, seen through the prism of a brilliant economist."—Fred Andrews, New York Times  Selected as one of the best books of 2013 in the Financial Times  "When we have a disjunction between scientific consensus and popular perception—that should light a fire under those of us in the news media. An excellent basis for discussion is the new book The Climate Casino by William Nordhaus."—Nicholas Kristof, New York Times  "Nordhaus is arguably the world’s leading thinker on the economics of global warming. . . . His conclusion is clear: Acting to stop climate change costs money. Ignoring the problem costs more. . . . Ultimately, this message, delivered by a number-crunching economist rather than a morally outraged environmentalist, may prove far more effective in making the case for action."—Coral Davenport, The New York Times Book Review  "Provides a comprehensive stocktaking of the possibilities and consequences of global climate change, all of which can be summed up in one sentence: 'Global warming is a trillion-dollar problem requiring a trillion-dollar solution.'"—Sheridan Jobbins, World Economic Forum

"The power of intelligent economics permeates William Nordhaus’s The Climate Casino . . . the book convincingly makes the economic case for changing governmental policy, and our production and consumption habits, by offering economic incentives for low-carbon choices."—Gail Whiteman, Nature  "An evenhanded volume [that] will educate undergraduate students and general readers about climate change economics. Essential."—Choice  "Nordhaus is the world’s clearest, best informed and most serious thinker on climate change policy. There is more insight and good sense advice in this volume than in many libraries. This book should be as central to climate policy debates as climate change is to humanity’s future."—Lawrence H. Summers, Charles W. Eliot University Professor and President Emeritus at Harvard University  "The Climate Casino is one of the most important books ever written about global warming . . . it deals with the problem (climate change and its consequences including economic) and with the solution (primarily a suitable price for carbon). It does so with wonderful clarity."—Thomas E. Lovejoy, George Mason University and The H. John Heinz Center for Science, Economics, and the Environment  "The Climate Casino is a tour de force and will make a real impact in the popular literature on climate change . . . it brings together all of the important strands of the debate . . . the book is without peer."—Charles Kolstad, Stanford University  "Bill Nordhaus is one of the world’s pioneers in applying economic reasoning to the harrowing problem of climate change. Before there was the UN climate treaty, the recent rounds of IPCC reports, and the Stern Review, there was Nordhaus’ path-breaking thinking, modeling, and research on the subject. His new book, The Climate Casino, marks a long-awaited update and synthesis of this work for the public and students everywhere. His core conclusion – that we must act and act now – is carefully explained with Nordhaus’ trademark vigor, clarity, and thoughtfulness. Nordhaus repeatedly and rightly reminds the reader of the risks of catastrophic tipping points and the huge unknowns concerning the ability of societies and ecosystems to adapt to the changes ahead. As he aptly puts it, by investing in slowing and eventually halting the emission of greenhouse gases humanity will be paying a well-justified 'insurance premium' for human wellbeing."—Jeffrey D. Sachs, The Earth Institute at Columbia University  "Bill Nordhaus is one of the world’s pioneers in applying economic reasoning to the harrowing problem of climate change. Before there was the UN climate treaty, the recent rounds of IPCC reports, and the Stern Review, there was Nordhaus’ path-breaking thinking, modeling, and research on the subject. His new book, The Climate Casino, marks a long-awaited update and synthesis of this work for the public and students everywhere. His core conclusion – that we must act and act now – is carefully explained with Nordhaus’ trademark vigor, clarity, and thoughtfulness."—Jeffrey D. Sachs, Director of The Earth Institute, Quetelet Professor of Sustainable Development, and Professor of Health Policy and Management at Columbia University

About the Author
William Nordhaus, Sterling Professor of Economics at Yale University, has studied and written extensively about global warming for four decades. He lives in New Haven, CT.

Most helpful customer reviews

35 of 36 people found the following review helpful.
A Great Book for Understanding Approaches to Solving The Global Warming Problem
By Gerald R. North
I have been a climate scientist for more than 30 years, always staying away from voicing my opinion about policy issues. This book among other recent events has caused me to speak out more. The case for coal being the dominant cause of AGW is made convincingly in this book. Most other fixes are inconsequential. The various alternative approaches to dealing with the problem are explained clearly. Taxation of carbon via cap and trade or a direct tax is covered nicely. Another key principle often misunderstood by the public is discounting, again explained and illustrated well. This is a great book, clearly written and accessible to all who want to know more about the subject. I hope it is read by millions of caring citizens.
Gerald R. North

6 of 6 people found the following review helpful.
Good primer on climate, but limited by economist perspective
By George
This an easy to read introduction to climate change. Norhaus reviews the technical aspects and the policy history well. He makes a good case for some kind of carbon pricing to reduce greenhouse gas emissions. The book suffers from the tendency, perhaps common among economists, to discount the role of power in society. He comes to it near the end of the book, but it is unsatisfying. Also, he dismisses any role for government aside from the institution of a carbon tax. I agree this is an effective mechanism for fighting climate change, but other regulations and incentives are given short shrift in the discussion. Indeed, he can be so dismissive that his analysis suffers. Still, I use Climate Casino in a college classroom to discuss climate change and it is valuable as long as other readings or discussion can fill in the gaps and provide a more complete context.

2 of 2 people found the following review helpful.
Updated information along with a practical, business oriented approach to climate change
By W. A. Peterson
Bill Nordhaus does a great job of approaching climate change from a risk management, business oriented approach, incorporating new information from scientists about the risks of climate change. And he summarizes by considering practical political limitations to getting anything done. With the latest data on the impacts of projected CO2 and Temperature within likely ranges we will see, he shows impacts over the range, costs to avoid the worst tipping points, etc. His discussion of tipping points is especially helpful as the risk of triggering catastrophic impacts hinges around tipping points, understanding them, assessing our odds of tripping them, and evaluating the costs of options we have in the near term for optimizing our strategies to try to avoid passing any of these catastrophic thresholds. I'm hoping my generation (the baby boomers) won't be held responsible for catastrophic climate change, and while things are not looking too good right now, this PhD economist provides some valuable tools to the practical among us who want to deal with this as optimally as possible. I hope more of us read his book and give this huge challenge some serious consideration.

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Kamis, 28 Oktober 2010

[N120.Ebook] Free PDF You Are Psychic!: An MIT-Trained Scientist's Proven Program for Expanding Your Psychic Powers, by Pete A. Sanders Jr.

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You Are Psychic!: An MIT-Trained Scientist's Proven Program for Expanding Your Psychic Powers, by Pete A. Sanders Jr.

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You Are Psychic!: An MIT-Trained Scientist's Proven Program for Expanding Your Psychic Powers, by Pete A. Sanders Jr.

Learn how to tap into your own psychic abilities at will to experience virutally limitless knowledge and control of your own destiny. A program of simple exercises will teach you how to: experience nine senses, solve complex problems and handle difficult people with ease, and much more.

  • Sales Rank: #116792 in Books
  • Brand: Sanders, Pete A., Jr.
  • Published on: 1990-05-19
  • Released on: 1990-05-19
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.20" h x .57" w x 5.30" l, .72 pounds
  • Binding: Paperback
  • 288 pages

Review
Meditation You Are Psychic! towers like a basketball player in a jockey convention over most of the how-to psychic guides.

Edward E. Winchester President, Pentagon Meditation Club In this brilliant work Pete Sanders clearly and skillfully charts a safe course for adventurous souls to explore new frontiers of human potential in their inner quest for personal and spiritual growth.

From the Publisher
A woman I work with is convinced she is psychic-- she claims she always knows when she is going to bump into an acquaintance on the street. I used to think she was nuts or chalk it off to coincidence. But really, how many times do you experience deja vu or have a premonition that comes true before you start to take it seriously. If you know who's on the phone before you pick up then You Are Psychic is definitely for you. You Are Psychic hones the powers of mind, helping to strengthen communication and analytical thinking skills. Know what your friends and colleagues are really thinking and what they really want to hear. And of course, always look your best when you randomly see your ex on the street.

From the Inside Flap
Learn how to tap into your own psychic abilities at will to experience virutally limitless knowledge and control of your own destiny. A program of simple exercises will teach you how to: experience nine senses, solve complex problems and handle difficult people with ease, and much more.

Most helpful customer reviews

3 of 3 people found the following review helpful.
A Well Written Book; Highly Effective Exercises
By N. Usova
The very first exercise I tried - worked. The day I received the book- I decided to give one of the exercises a try. I was always interested in clairvoyance - so I opened the page on clairvoyance and tried the exercise. I was surprised to find out that I could actually see what another person was doing at the time I performed an exercise. I later confirmed that the information that I received was correct when performing the exercise.

This said, I do not know if the exercises will work for other readers right away or with time. For me - that exercise worked right away probably because I had many psychic experiences throughout my life and because I am fascinated with the paranormal.

I also like the language of the book. The language is refined and the book is easy to follow. The stories the writer provides in the book are highly inspirational and although the book is not packed with billions of exercises- the exercises it does contain seem to be effective.

I also wanted to mention that I bought countless amount of books on psychic development and this is my ultimate favourite. Many of the other books are packed with exercises but those exercises are either difficult to perform, annoying and not interesting to perform or do not generate any results. In summary, this book is exceptional in effectiveness of its material and in richness of its language.

5 of 5 people found the following review helpful.
Good try, a bit too simplistic
By Crystal
The general information in this book is correct, but I felt a bit too simplistic and could have used more instruction. For example, the exercises begin with relax and perhaps instructions to take some deep breaths. It helps to go a bit deeper when beginning by using a simple meditation such as focusing on the breath to silence the mind and relax more deeply than simply taking some deep breaths. Also, for seeing auras, while this need not be complicated, again, a bit more explanation would be advisable. Sanders instructs to shift your vision to your Vision Psychic Reception area (basically your aina chakra) and try to look just beyond the person. While this is basically correct Sanders fails to instruct on some simple adjustments that may have to be made at first such as dimming the light. Despite what people may think, simple is best and usually correct. As one psychic put it to me, if it's complicated it's probably wrong. I just think these instructions are little too simple and need a bit more explanation.

1 of 1 people found the following review helpful.
Easy To Understand Insights Into Psychic Ability
By Ron Darling
The book was very interesting and easy for me to understand. I have not found another book that explains how to develop one's psychic skills to this extent so clearly and in such detail. I would recommend it highly for anyone wanting to refine their psychic abilities. There are some wonderful anecdotes which personalize this book and make it seem highly relevant to anyone who is tuned in to the subtle feelings and signals which are commonly referred to as ESP.

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Kamis, 21 Oktober 2010

[F140.Ebook] Get Free Ebook El Silencio De Dios: Libros Apocrifos y Perdidos del Antiguo Testamentos (Spanish Edition), by Fernando Klein

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El Silencio De Dios: Libros Apocrifos y Perdidos del Antiguo Testamentos (Spanish Edition), by Fernando Klein

El m�s reciente de los libros que componen el Antiguo Testamento nos deja perplejos: pronto a llegar el d�a del Se�or distan, no obstante, cuatrocientos a�os entre Malaqu�as y el nacimiento de Jes�s de Nazaret. Son cuatrocientos a�os de Silencio: El Silencio de Dios trata de este per�odo que no s�lo guarda mutismo para la religi�n, sino tambi�n para los historiadores. Se trata del llamado per�odo intertestamentario, el que separa en el tiempo al Antiguo del Nuevo Testamento. �Qu� sucedi� en este per�odo? �Por qu� no hay obras escritas en la Biblia hasta el nacimiento de Jes�s? �Hay obras escritas, pero fueron dejadas �fuera� de la Biblia, no siendo aceptadas por jud�os ni cristianos? Descubra que se esconde en El Silencio de Dios; c�mo, en este per�odo de tiempo, se desarrollar�an las sectas jud�as en las que se desenvolver�a Jes�s, as� como otros grupos considerados �her�ticos�. Despu�s de leer esta obra, podr� descubrir el velo que se esconde detr�s de conocimientos que fueron privados a la humanidad y prohibidos por siempre. Acceda, finalmente, de forma rigurosa y al mismo tiempo amena, a los escritos ap�crifos del Antiguo Testamento, manuscritos ocultos, secretos y prohibidos que contribuyeron al desarroll� del cristianismo y de la cultura judeo-cristiana

  • Sales Rank: #940953 in Books
  • Published on: 2011-01-05
  • Original language: Spanish
  • Dimensions: 8.27" h x 1.09" w x 5.91" l,
  • Binding: Paperback
  • 480 pages

Most helpful customer reviews

0 of 0 people found the following review helpful.
Five Stars
By arturo
Very helpful and inspiring book

0 of 0 people found the following review helpful.
Five Stars
By Amazon Customer
buen libro

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Senin, 18 Oktober 2010

[E879.Ebook] Fee Download Exploring the Philosophy of Religion, by David Stewart

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Exploring the Philosophy of Religion, by David Stewart

Exploring the Philosophy of Religion, 7th Edition, combines the best features of a text and a reader by offering clear analysis coupled with important primary-source readings.

Professor David Stewart called upon his 30-plus years of teaching experience to introduce students to the important study of philosophical issues raised by religion. Beginning students often find primary sources alone too difficult so this text offers primary source materials by a variety of significant philosophers―including a balanced blend of classical and contemporary authors―but the materials are supported by clearly written introductions, which better prepare students to understand the readings.

  • Sales Rank: #52906 in Books
  • Published on: 2016-09-14
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.90" h x .79" w x 5.98" l, .85 pounds
  • Binding: Paperback
  • 352 pages

From the Back Cover
Exploring the Philosophy of Religion combines the best features of a text and a reader. Organized around seven topics, each of the 28 readings is long enough to allow students to encounter first-hand the works of a major thinker.The introductions to the readings are clear and concise and help prepare students for meaningful class discussion.The topics begin with religious experience then transition to the relation of religion to life, to human destiny, and then on to arguments for God’s existence and the problem of evil. The last two sections analyze the relationship between faith and reason and the nature of religious language.

About the Author
David Stewart received the Ph.D. from Rice University and has over thirty years experience teaching philosophy at Rice University, North Texas State University and Ohio University. In addition to Exploring the Philosophy of Religion, He is also co-author of Fundamentals of Philosophy (7th edition, Prentice Hall, 2010).

Most helpful customer reviews

0 of 0 people found the following review helpful.
Three Stars
By Willis
Book was dirty

0 of 0 people found the following review helpful.
Three Stars
By Amazon Customer
Not enjoying it, but I'm reading it for class.

0 of 0 people found the following review helpful.
The book is almost entirely on Christian philosophy; it has a misleading title
By Adam Jacobs
The book is misleading because it deals primarily with Christian philosophy. I lucked out because I had a great professor for this class, but I wouldn't have purchased and read the book on my own.

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Kamis, 14 Oktober 2010

[G141.Ebook] Free Ebook Permission Marketing, by Seth Godin

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Permission Marketing, by Seth Godin

The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing"—the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it.

Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works.

Instead of annoying potential customers by interrupting their most coveted commodity—time—Permission Marketing offers consumers incentives to accept advertising voluntarily. Now this Internet pioneer introduces a fundamentally different way of thinking about advertising products and services. By reaching out only to those individuals who have signaled an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness -- and greatly improve the chances of making a sale.

  • Sales Rank: #98026 in Books
  • Published on: 2007
  • Original language: English
  • Number of items: 1
  • Dimensions: 7.80" h x .0" w x 5.08" l, 1.10 pounds
  • Binding: Paperback
  • 256 pages

Amazon.com Review
Seth Godin, one of the world's foremost online promoters, offers his best advice for advertising in Permission Marketing. Godin argues that businesses can no longer rely solely on traditional forms of "interruption advertising" in magazines, mailings, or radio and television commercials. He writes that today consumers are bombarded by marketing messages almost everywhere they go. If you want to grab someone's attention, you first need to get his or her permission with some kind of bait--a free sample, a big discount, a contest, an 800 number, or even just an opinion survey. Once a customer volunteers his or her time, you're on your way to establishing a long-term relationship and making a sale. "By talking only to volunteers, Permission Marketing guarantees that consumers pay more attention to the marketing message," he writes. "It serves both customers and marketers in a symbiotic exchange."

Godin knows his stuff. He created Internet marketer Yoyodyne and sold it in 1998 to Yahoo!, where he is a vice president. Godin delves into the strategies of several companies that successfully practice permission marketing, including Amazon.com, American Airlines, Bell Atlantic, and American Express. Permission marketing works best on the Internet, he writes, because the medium eliminates costs such as envelopes, printing, and stamps. Instead of advertising with a plain banner ad on the Internet, you should focus on discovering the customer's problem and getting permission to follow up with e-mail, he writes. Permission Marketing is an important and valuable book for businesses seeking better results from their advertising. --Dan Ring

From Publishers Weekly
Godin, a business whiz kid who does direct marketing for Yahoo!, asks a provocative question: Does advertising work? He cites example after example of recent misguided campaigns, a "waste jamboree" of traditional ads aimed at consumers who no longer care. There's an "infoglut" out there, he says, of ads in myriad media whose only power is to "interrupt" people's lives. Godin's professional journey to his current status as a guru of online promotion began with his work for such industry bigs as Prodigy and AOL. Now, he specializes in direct-mail campaigns online, where he takes advantage of the interactive nature of the technology. Using traditional terms such as reach and frequency to define his efforts, he moves further, into the touchy-feely area of "permission marketing," his term for developing a personal relationship with consumers, where they actually enjoy receiving correspondence. On tape, Godin's message is winning because of his youthful attitude: self-assured, at times cocky, but always sensible. Based on the 1999 Simon & Schuster hardcover. (Aug.)
Copyright 1999 Reed Business Information, Inc.

Review
Tom Peters Seth Godin moves to the front ranks of Internet Marketing Gurus with this masterful book. It's trite to say it, but this is a real "must read."

Business Week Seth Godin is the ultimate entrepreneur for the Information Age.

Robert Tercek Senior Vice-President, Sony Pictures Entertainment The principles of Permission Marketing are incredibly valuable to everyone involved in media today.

Lester Wunderman Chairman-Emeritus of Wunderman Cato Johnson, the largest direct-marketing firm in the world; author of Being Direct. Advertisers are going to have to learn how to deliver messages with frequency and low cost if they are to cope with the increasing competition for the consumer's attention. Seth Godin's Permission Marketing is a big idea.

William C. Taylor Founding Editor, Fast Company Godin and his colleagues are working to persuade some of the most powerful companies in the world to reinvent how they relate to their customers. His argument is as stark as it is radical: Advertising just doesn't work as well as it used to -- in part because there's so much of it, in part because people have learned to ignore it, in part because the rise of the Net means that companies can go beyond it.

Mark Kwamme CEO, CKS Group Permission Marketing is a testament to Godin's profound grasp of digital marketing. "Interruption Marketers" everywhere would do well to read this book.

Eric Hippeau Chaiman, Ziff-Davis, Inc. Finally, here's a measurable method for marketing in a world filled with clutter.

Most helpful customer reviews

2 of 2 people found the following review helpful.
Another piece of gold from " the past" with more knowledge than 10+ current "marketing books
By @insurancebillvj
This book is about 17 years old which means the knowledge is in the neighborhood of 20 years old but really it is much older. Why read it? Because this is as or more relevant now, 2016, than it was in 1999. I tend to be a bit biased to some older books and this one is no exception. Why? Because it was written before books became the trendy thing "to do" because it was great for marketing. Any chance you have to learn from a practitioner you'll be better off than reading what some college professor or researcher or worse, someone who is just trying to market/brand themselves.
More signs of a good book; If you can take it's content and apply it to the current times and it will still produce profits. Want more? Although he might have been slightly off on a couple of things, a good chunk of this book is essentially Mr. Godin looking into a crystal ball and describing the future.
A great intersection of past knowledge, current trends(circa 1999 but still relevant) and a wonderful philosophy, compiled by a human being that repeatedly helps makes humanity better.

2 of 2 people found the following review helpful.
It's fabulous but outdated
By Gisela Hausmann
To get this off my chest I want to begin by saying that illustrating the statement "Frequency works" with Muhammad Ali's fight record is simply wrong, or, at best a not well chosen example. Godin writes "Muhammad Ali did not become heavyweight champion by punching twenty people one time each. No, he became the champ by punching one guy twenty times. By applying frequency to the poor opponent's head, Ali was able to bring his message home..."

I might have ignored this if it did not come up a second time.

"... Back to Muhammad Ali again. After he's hit someone ten times and the guy's still standing, the opportunity for a quick knockout is long gone. Only through persistence..."

If this is about illustrating `persistence' there are better examples. If this is about "boxing/Muhammad Ali AND persistence" it's a really bad example. Muhammad Ali averaged 9th round KOs. That was Ali's style. Mike Tyson averaged 3rd round KOs. That was Tyson's style. Indeed, Tyson knocked out Michael Spinks in 91 seconds in one of the fastest KOs in the heavyweight division.

Whereas Ali took the time to dance with the "Ali Shuffle, to showboat, and even talk to his opponent, Tyson did what he came to do -without show (he sold the outcome). But there is a lesson to be learned. After some time Tyson's fights could not be sold in the United States anymore; most famously Tyson vs. Buster Douglas took place in Tokyo, because Americans weren't going to pay hundreds of dollars for what they thought would be a 90 seconds fight (Boxing is about entertainment too). Ali knew this. That is why boxing is such a bad example for the contents of this book. Any boxer, who pursues "selling the fight and going for a later round knock-out" risks injury and loss, but fighters, who go for the quick sale, cannot sell anymore after they have done this for a while. So, if the "message" is about winning, the strategy depends on the opponent, and that is why boxing is not a great example.

Aside from this flaw Seth Godin's book is a great book. His elaborations about permission marketing vs. traditional Interruption marketing are brilliant and I can only guess what a huge impact this book made in 1999. Even today students of marketing must be riveted to read about the historic developments in marketing, never mind that some of the quoted companies don't exist anymore. E.g. my children (in their early 20's), who know much more about phones than I will ever know, have never heard of MCI. Then again, maybe reading about MCI might prompt them to read up on who this former telecommunications company was and find out why it went down.

Of course telecommunication companies are notorious for their ridiculous approaches. For a short while I was Charter's customer. This company thought they can handle `permission marketing' their own way. Even though I told them that I wanted to buy Internet services only, and that I haven't had TV since 2009, and, that I did not intend to get TV because I find nothing worthy to watch, they called me every 10 days to offer me TV. So I cancelled them. At that occasion the customer service representative asked me why I cancelled their services and I told him that I felt harassed. To which he replied that I should have gotten on their no-call list. To which I replied, that no, the fact that they knew my phone number did not entitle them to call me anytime between 8-5 whenever they felt like it. Not even my mother calls me during working hours. Additionally, the fact that I told them more than 20 times in no uncertain terms that I was not interested in getting TV, clearly demonstrated that they were NOT listening to their customer. My new provider sends me "invitations to get TV" every 2 weeks, via snail mail. I throw their mail into my recycle bin.
Naturally, Seth Godin elaborates about telecommunications companies too, only he writes about Bell Atlantic, which today is Verizon. I wonder how many of the younger readers of this book know that.

The above is a perfect example of permission marketing gone wrong and I would hope that somebody from Charter's marketing department reads Seth Godin's book sometime soon. I really appreciated Seth Godin's elaborations about the "five levels of permission". Looking into my Inbox I can tell that many corporations' marketing departments have taken Seth Godin's advice to heart. Of course the downside of this is that most people simply delete their flood of emails and that's that. In fact email providers are developing programs to assist this process because people don't have enough time to unsubscribe the unwanted content.

Absolutely brilliant are Godin's mentioning of Columbia Record Club and the Book of the Months Club. Indeed it was these concepts that lay the foundation for brilliant permission marketing but we don't get to read too much about these great innovators anymore.

While I realize that the book is listed as "published in 1999" I had hoped that the book included some kind of an update, maybe a 3-5 page foreword would have been excellent. The way how it is presented "Permission Marketing: Turning Strangers Into Friends, and Friends Into Customers" is more of a history book than a cutting edge book. That kind of surprised me.

Gisela Hausmann, author & blogger

6 of 6 people found the following review helpful.
Overrated, needs more substance
By AmazingReader
This sort of marketing has been around for a long time, it's just Seth invented the name. I find that this book needs more substance. What's in it for me? What are the take-aways? There are way better marketing books out there.

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Rabu, 13 Oktober 2010

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Regenerative Enterprise: Optimizing for Multi-capital Abundance, by Ethan Roland, Gregory Landua

In a world of damaged ecological and social systems, with a fragile global economy and a rapidly changing climate, business as we know it must evolve or perish.
It is no longer acceptable to create financial profits by extracting the foundational living wealth of our lands and waters. Enterprises need a new model with which to interpret the world, and a new process for whole-systems design and decision-making. The 8 Forms of Capital is that model. By articulating the multiple forms of capital with which we transact every day, it opens the door for an evolutionary approach to economics and profits.
Regenerative Enterprise defines the difference between degenerative, sustainable, and regenerative systems. It articulates the four factors of a regenerative enterprise, and the principles for designing regenerative enterprise ecologies.
The Regenerative Enterprise Institute also offers coaching and consulting services to enterprises and corporations that want to take the leap to regeneration.

  • Sales Rank: #300179 in eBooks
  • Published on: 2015-04-29
  • Released on: 2015-04-29
  • Format: Kindle eBook

Most helpful customer reviews

1 of 1 people found the following review helpful.
Enterprise Ecosystems and Personal Maturation
By Will Szal
The book is the crystallization of the ideas coming out of a series of participatory design events focused on regenerative investment hosted by the Financial Permaculture Institute, in some of which I’ve been a participant.

The book is especially brilliant for two reasons:

The way it outlines the necessity of ecosystems of enterprises founded on the values of permaculture design
It’s emphasis on personal maturation, a topic which I’ve yet to see in other resources produced by the greater New Economics community
To answer the question of what is regenerative, I’ll start with a series of sweeping stereotypes summarizing the three fundamental types of economic models:

*The Eight Forms of Capital Model could assist in reaching a deeper understanding of the following overview.

I - Extractive

The extractive economy transforms living and cultural capital into financial capital through financialization. Profitability is tied to the effectiveness of an enterprises’ ability to externalize it’s impacts.

Poster child: ExxonMobil

II - Social

The evolution of the extractive enterprise over the years to it’s current form has horrified many to innovate. The dominant solution? Social enterprise.

Social enterprise has realized the shortcomings of extractive enterprise, and targets the limiting of it’s living and cultural impacts at one stage of its supply chain.

In some ways, social enterprise is less ethical than extractive enterprise. Nobody driving a Lamborghini claims to be helping the environment with that decisions. But many have been lulled into thinking that driving a Prius could actually help the environment. This fallacy is particularly dangerous because it soothes people into unconsciousness.

The issue here? The driver of the super car has a rudimentary consciousness of their impacts, and on some level, has consciously chosen their path. The driver of the hybrid has gone asleep, and well think they’re doing enough to “save the world” when they’re actually more locked into the paradigm than the driver of the super car.

Poster child: Toms Shoes

Highlighted Impact: Wealth disparity between first and third-world countries.

Unconscious Impact:
Manufacturing
Distribution
Lifecycle

Not that Toms doesn’t care about these issues. But if one were to create balance sheets for all three accounts - people, planet, and profit - the profit would come up in the black but the people and planet would still be left in the red. Just because there’s revenue doesn’t mean there’s net profit.

Why the mismatch? Even when a social enterprise has a strong mission, if it wants to grow it’s “impact” [a force embedded in our money and culture] it needs to tap into the extractive economy ecosystem. And even if our entire economy was composed of social enterprises, it would never become sustainable, because social enterprises aren’t based on a systems perspective.

III - Regenerative

Regenerative enterprise takes in financial capital and yields living and cultural capital.

As I point out in the last section, this is only possible with an ecosystem of enterprises that operate together. And different enterprises are optimized for different yields. Not every enterprise yields living and cultural capital. But they are functionally interconnected such that the synergies of the system net living and cultural capital.

Poster child: currently nonexistent, but under development

-

Enterprise Ecosystems

All enterprises are embedded in a greater web. One fundamental aspect of this universe is the interconnection of all components. The functionality and consciousness of this interconnection is vital.

Extractive enterprise operates in an ecosystem. If ExxonMobil needs IT solutions, it can turn to Alcatel Lucent and scale out instantly across operations in over a hundred countries. And then if Alcatel Lucent need to distribute it’s physical units, it can turn to UPS, a global parcel service. The effectiveness of this ecosystem at yielding financial profit in the short term can’t be underestimated. It’s “success” is based on the principle of functional interconnection.

But, partially due to the anonymity synonymous with financial capital, feedback loops surrounding living and cultural stocks are predominantly unconscious. Not with regenerative enterprise.

-

Personal Maturation

The shift from social to regenerative is a cultural shift, a paradigm shift. It doesn’t happen overnight, and it doesn’t happen easily. People going through this shift need a lot of personal support, and need the courage to seek support and confront their deepest fears. Understandably, the dominant paradigm of extraction trains us to suppress the most effective methods of dealing with these issues.

Supporting people in this deep personal work of holistic maturation is an aspect of my life’s work. Bill Plotkin gives an excellent overview of of these ideas in his book, “Nature and the Human Soul.”

-

In summary, “Regenerative Enterprise” is a phenomenal read, and I’d highly recommend it to anyone in the new economics and permaculture movements.

1 of 1 people found the following review helpful.
An important contribution to how we think about capital and business.
By Amazon Customer
This book is an important contribution to the conversation on how to shift to a healthier, happier, more abundant planet. By looking deeply at our economic systems and recontextualizing the concept of capital, Regenerative Enterprise shows us how we as individuals as well as society can "include and transcend" capitalism as we know it. It's time for positive change, and the authors demonstrate that it is already happening. I highly recommend this read to all who are interested in what role enterprise can take in the global shift toward holistic health.

1 of 1 people found the following review helpful.
Excellent thinking and real world experience
By MJ
These authors are actually doing what they write about. This book should be required reading for all business students. It's relevance is well worth the read for everyone and especially useful for those who are trying to change the world.

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